Short description
This guide shows how to define specific markets, focus advertising efforts profitably and differentiate one business from others in the public eye. It also discusses how to price services, "package" a product and turn prospects into customers.
Long description
Whether you are a small business-owner looking for increased sales or an independent professional seeking new clients, this practical guide shows how to define specific markets, focus advertising efforts profitably, and differentiate one business from others in the public eye. It also discusses how to price services, package a product, turn prospects into customers, and develop and use advertising.