Prescribed at UNISA (University of South Africa) for :Business Management (MNM202Y) by lecturer Michael Noel Du Toit; Business Management (MNM3025) by lecturer Johannes Arnoldus Wiid; Marketing (TIB4M1R) by lecturer Andries Gerhardus Visagie; Marketing (STB400V) by lecturer Eeva Maria Rapoo; Marketing (STRMAR6) by lecturer Annemarie Davis; Marketing (PSS161Z) by lecturer Tshifhiwa Mboweni Moshope; Marketing (SMN372U) by lecturer Mariette Coetzee; Marketing (MNM2033) by lecturer Brian Velaphi Soke; Marketing (MNM2044) by lecturer Brian Velaphi Soke; Marketing (MNM3014) by lecturer Rosemary Bukola Ojo; Marketing (MNM3048) by lecturer Johan Abraham Reinart Botha; Marketing (MNX202J) by lecturer Susanna Petronella Hattingh; Marketing (PBNK06X) by lecturer Sharon Rudansky-Kloppers; Marketing (CON400E) by lecturer Janette Hanekom; Marketing (APR4M1Y) by lecturer Colin Neville Diggines; Marketing (ASP141Y) by lecturer Daniel Petrus Theron; Marketing (CBH171Z) by lecturer Cornelia Aletta Fredrika Snyman; Marketing (MAR111Y) by lecturer Elizabeth Josephine Pretorius; Marketing (MAR221U) by lecturer Tshifhiwa Mboweni Moshope; Marketing (MMG362T) by lecturer Colin Neville Diggines; Marketing (MNC202M) by lecturer Johan Abraham Reinart Botha; Marketing (MND202R) by lecturer Brian Velaphi Soke; Marketing (MND204T) by lecturer Daniel Petrus Theron; Marketing (MND301T) by lecturer Martha Louisa Van Scheers; Marketing (MND303V) by lecturer Martha Louisa Van Scheers; Marketing (MND3073) by lecturer Martha Louisa Van Scheers
Marketing Success Stories 6e is a contemporary textbook of case studies published for senior undergraduate students. It is a South African narrative edition for students in retail and marketing, covering the strategies of well-known South African companies which have, through a range of marketing interventions, repositioned themselves or grown market share. The book covers key areas of marketing such as branding, consumer behaviour, entrepreneurship, retailing, and social responsibility. The cases highlight challenges and opportunities within the South African business environment and the theory comes alive when seen en everyday practice in these case studies.