Marketing Success Stories 6e is a contemporary textbook of case studies published for senior undergraduate students. It is a South African narrative edition for students in retail and marketing, covering the strategies of well-known South African companies which have, through a range of marketing interventions, repositioned themselves or grown market share. The book covers key areas of marketing such as branding, consumer behaviour, entrepreneurship, retailing, and social responsibility. The cases highlight challenges and opportunities within the South African business environment and the theory comes alive when seen en everyday practice in these case studies.
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