A third edition of our very successful undergraduate text Marketing 2e. This edition retains the popular modularised approach and stimulating, easy-to-read language style from the second edition. Enhanced layout in this edition will make Marketing 3e more readable than ever.
The winning formula of making the text practical and highly relevant to the South African context through features such as Marketing in Practice and numerous Readers as also been retained, and the text as a whole is fully revised with fresh content, some of which is listed below.