Short description
This text provides guidelines for individual ethical decision-making and although the primary focus is the news media - broadcasting and the press - professionals working in such related fields as advertising and public relations should find it useful.
Long description
Grounded in ethical theory, this text provides guidelines for individual ethical decision-making and although the primary focus is the news media - broadcasting and the press - professionals working in related fields will benefit from engaging with it. An analysis of the South African normative context under both the previous and present political dispensations will be of interest to media policy formulators and students alike. Current contentious issues - racism in the media, the plans for media development in this country, the reporting of violence and crime, the right to privacy and media and advertising - come under the spotlight. Media critics and researchers will find the analysis of the qualitative framework for ethical/unethical media conduct - based on the theoretical insights of this title - invaluable. A suggested formula is provided to improve the level of individual ethical decision-making in other spheres.