The second volume of a two-part, outcomes-based series in media studies. It includes theoretical approaches as well as a production section that focuses on basic techniques.
Theoretical approaches to media content, tools for understanding audiences, and the basics of newspaper, television, radio, and film production are covered in this media studies textbook. An overview of text, genre, and narrative analysis provides a context for understanding the relationship of language and society to the media. Ethnographic, focus group, and psychoanalytic approaches to studying audience behavior are outlined. The basic stages of production for print, television, and radio are described, with specific information on radio preproduction, television distribution, and newspaper journalism.
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