In this practical guide to the hot, $100 billion business event industry, bestselling author Friedman shows how to create effective and exciting business events, from huge trade shows to power meetings.
How to create effective and exciting business events from huge trade shows to power meetings? Meetings planning guru Susan Friedman shares her secrets of success and reveals how she remains a star in the convention and event industry (which generates $100 billion worldwide and provides 1.5 million full-time jobs in the U.S.). Filled with practical tips on how to keep events on time and on budget, this guide gives expert advice on managing hidden costs and planning around event emergencies. Readers get clear counsel about the fine print of event planning from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers. Susan Friedmann, CSP (Lake Placid, NY), is President of The Tradeshow Coach, an organization that works with national and international exhibitors planning trade shows and special events. Susan has executed trade show programs for clients such as American Express, IBM, Sun Microsystems, Kimberly-Clark, Eli Lilly, and Deere and Co. Susan has a Web site, and an online newsletter read by more than 7,000 clients and industry decision-makers.
...an excellent book...a useful addition to any firms bookshelf... (Reading Chronicle, 6th October 2005) Practical step-by-step guide to the strategies and techniques event planning professionals use to bring people together. (Leisure News and Jobs, 11th August 2005) ...comprehensively written...simplified as much as it possibly could without losing any attention to detail... (M2 Best Books, May 2004)
Table of contents
- Introduction.Part I: Been to Any Good Meetings or Events Lately?Chapter 1: Gearing Up for Meetings and Events.Chapter 2: Strictly Business: Knowing Your Meeting Type.Chapter 3: The ABCs of Meeting Preparation.Chapter 4: Mixing Business with Pleasure: Events.Chapter 5: Bringing an Event to Life.Part II: It's All Show Business.Chapter 6: Get Me to the Meeting on Time.Chapter 7: Food for Thought.Chapter 8: Great Speakers, Great Impressions.Chapter 9: It's the Extras That Count.Chapter 10: Is the Grass Greener Overseas?Chapter 11: Lights, Camera, Action.Part III: No Guts, No Story.Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety.Chapter 13: Working with Vendors.Chapter 14: Drinking Champagne on a Beer Budget.Part IV: Mission Possible: Building Bridges with Technology.Chapter 15: Making Meeting Technology Work for You.Chapter 16: This Phone's for You: Teleconferencing.Chapter 17: Videoconferencing Made Easy.Chapter 18: Holding Meetings Online.Part V: Exhibiting at Home and Abroad.Chapter 19: Planning for Gold: Exhibiting 101.Chapter 20: Strutting Your Stuff: Exhibiting 201.Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301.Part VI: The Part of Tens.Chapter 22: Ten Alternatives to Meetings.Chapter 23: Ten Common Meeting Mistakes to Avoid.Chapter 24: Ten Top Negotiating Tactics.Part VII: Appendixes.Appendix A: Online Resources for Meeting and Event Planners.Appendix B: Checklist Heaven.Index.
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