Short description
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the abig boys.a
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another agraphic design for the weba book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
a[ Enhancing brand awareness
a[ Creating graphic designs that keep customers engaged and not confused
a[ Writing web-savvy content
a[ Capitalizing on user feedback
a[ Making the most of search engine optimization
a[ Using blogs and social networking sites to increase traffic and get the word out
Review
aLori Culwellas insight has made Johnson & Johnsonas discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business.a
aAndrea Higham, Director of the Johnson & Johnson Campaign for Nursingas Future