Short description
Expanded and updated for the 1990s, this guide explains how to start a mail-order business. It contains new sections on mail-order as a part-time business, opportunities in the EC and Japanese business techniques. It also includes hints on advertising, product choice and ways of saving money.
Long description
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.