Short description
Identifies the "Five Emotional Motivators" such as fear, connection/love/sex, freebies and bargains, effortless money making, and having dreams come true. These are the emotions that convince people to buy a product. This book uses real-life examples to show marketers how to tap into these emotional motivators.
Long description
The true secrets to motivating customers "Motivational Marketing" reveals a new and powerful way to convince people to buy. Internet marketing guru Robert Imbriale identifies the "Five Emotional Motivators" that almost everyone responds to. Those five motivators are fear, connection/love/sex, freebies and bargains, effortless money making, and having dreams come true. These are the emotions that convince people to buy a product, and integrating any or all of them into marketing campaigns inevitably leads to increased sales and customers. Marketing is traditionally a systematic activity, but buying decisions aren't based on logic alone. The bottom line for customers isn't the price tag; it's how a product will make them feel. This book uses real-life examples to show marketers how to tap into these emotional motivators, letting them apply the revolutionary power of motivational marketing to any product or service they sell. For marketers, entrepreneurs, and salespeople in any and every industry, "Motivational Marketing" is the secret to more sales and happier customers. Robert Imbriale (San Diego, CA) is President and CEO of Ultimate Wealth, Inc. and a marketing expert who has helpe;He delivers seminars on Internet marketing around the country and frequently appears as an expert on television.