Network Marketing for Dummies.

Author:: Zig Ziglar
Format:: Softcover

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Short description

Written by an internationally famous speaker on performance, this book is a fun and easy guide to the marketing system that made Amway, Avon, and Mary Kay famous. Ziglar explores what readers want to know about how to be successful in the world of network marketing.

Long description

Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income.

Product details

Editor:: Mark Butler
Contributor:: John P. Hayes
Publisher:: Hungry Minds Inc,U.S.
ISBN:: 9780764552922
Publication date:: January 2001
Additional format:: Paper Text
Length:: 235mm
Width:: 187mm
Thickness:: 22mm
Weight:: 594g
Pages:: 408
Illustrations:: Illustrated
Readership:: General; Professional & scholarly

Introduction. PART I: Why Network Marketing Works. Chapter 1: Don't Laugh - $100 Billion a Year Is Serious Business. Chapter 2: Coming of Age: The Future Belongs to Network Marketing. Chapter 3: Deciding Whether Network Marketing Will Work for You. PART II: Finding and Evaluating the Opportunities. Chapter 4: Investigating Before You Invest. Chapter 5: Evaluating Network Marketing Companies. Chapter 6: Evaluating a Company's Management Team. Chapter 7: Evaluating a Company's Products and Services. Chapter 8: Evaluating Your Opportunity to Earn Money. PART III: Signing Up and Setting Up for Success. Chapter 9: Organizing Your Business. Chapter 10: Knowing What to Do After You Sign Up. Chapter 11: Sponsoring, Training, and Motivating People in Your Downline. PART IV: Sales and Marketing Skills to Help You Build Your Business. Chapter 12: Know Thy Customer. Chapter 13: Determining a Customer's Value. Chapter 14: The Art of Prospecting. Chapter 15: When the Prospect Says Yes, You Shout ... Hallelujah! . Chapter 16: Deciding On the Best Ways to Attract Customers. Chapter 17: Marketing Activities 101. Chapter 18: But I Don't Want to Be a Salesperson! . Chapter 19: Taking Your Sales Skills to a Higher Level. Chapter 20: Creating Satisfied, Loyal Customers. PART V: The Part of Tens. Chapter 21: Ten Plus Two Resources for Network Marketers. Chapter 22: Ten Characteristics of Top Network Marketers. Chapter 23: Ten Business-Enhancing Ideas. Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing. Chapter 25: Ten Ways to Get a Quick Start in Network Marketing. Appendix: Glossary of Terms. Index. Book Registration Information.