Short description
The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'.
Long description
The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
Review
'A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.' Sam Leith, Observer 'A fascinating ride through the history of marketing!Klein brilliantly humanises No Logo with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.' Alex O'Connell, The Times 'Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.' Madeleine Bunting, Guardian 'If the world really is just one big global village, then the logo is its common language understood by -- if not accessible to -- everyone. In No Logo , Klein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient -- a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument -- the now uneasy struggle between corporate power and anti-corporate activism -- via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history, No Logo 's message is entirely engrossing and emphatic.' GQ