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Ogilvy on Advertising

Author:
David Ogilvy
Format:
Softcover

Now:R250.95
eBucks:eB2510

South Africa

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Ogilvy on Advertising

Short description

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Product details

Publisher:
Prion Books Ltd
ISBN:
9781853756153
Publication date:
April 2007
Edition:
New Edition
Pages:
224
Illustrations:
Colour /Duotone Photos
Readership:
Research & professional

Table of contents

  • Overture
  • How to produce advertising that sells
  • Jobs in advertising - and how to get them
  • How to run an advertising agency
  • How to get clients
  • Open letter to a client in search of an agency
  • Wanted: a renaissance in print advertising
  • How to make TV commercials that sell
  • Advertising corporations
  • How to advertise foreign travel
  • The secrets of success in business-to-business advertising
  • Direct mail, my first love and secret weapon
  • Advertising for good causes
  • Competing with Procter & Gamble
  • 18 Miracles of research
  • What little I know about marketing
  • Is America still top nation?
  • Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach
  • What's wrong with advertising?
  • I predict 13 changes
  • Reading list
  • Index.

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Ogilvy on Advertising

Ogilvy on Advertising

Now:R250.95
eBucks:eB2510
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