Professional Practice 101

Subtitle:: Business Strategies and Case Studies in Architecture
Author:: Andy Pressman
Format:: Softcover

Was:	R694.95
Now:	R583.95
eBucks:	eB5840

United States of America

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Seller:: kalahari.com

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Short description

Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material including coverage of: Project management Time management Group dynamics and teamwork Project delivery Communication and leadership skills Design and information technology Marketing Legal and licensing issues Financial management Risk management and professional liability insurance Client and contractor relations

Order your copy of this design primer today.

Long description

This book offers a wealth of practical knowledge about the operation of an architectural practice. Its topics include project management, firm organization, legal issues, marketing, risk management, professional liability insurance, design and information technology, client and contractor relations, licensing, project delivery, internships, group dynamics, and financial management. The breadth of case studies from nationally-renowned contributors in the field adds depth and richness to the text.

Product details

Contributor:: Thomas Fisher
Publisher:: John Wiley & Sons
ISBN:: 9780471683667
Publication date:: March 2006
Length:: 252mm
Width:: 180mm
Thickness:: 22mm
Weight:: 826g
Edition:: 2nd Edition
Pages:: 393
Illustrations:: Illustrated
Readership:: Academic
Illustrated:: Illustrated

Foreword to the Second Edition by Thomas Fisher.
Preface.
Acknowledgements.
Chapter One. Practice, Practice, Practice.
What It Means to Be a Professional or the Courage to Be a Misfit.
Professionalism and the Public Interest.
Professional Through and Through.
Linking Design and Practice.
For Whom Should You Design?.
Are You an Artist or an Architect?.
Sidebar: Voodoo and Hearsay.
Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA.
Sidebar: Timing of the Architect Registration Examination.
Designing Your Career.
Case Study: Designing Your Career.
Chapter Two. Do the Right Thing.
Architects and Ethics.
Sidebar: Postscript on Ethical Behavior.
Case Study: The Fifty--Nine--Story Crisis.
Chapter Three. The Firm: Commoditiy and Delight.
Design Firm Typologies.
Firm Start--Ups.
Two Start--Up Profiles: Young, Digital, and Good.
Profiles in Courage: Three Firms.
Case Study: ABC/Prieto Haskell.
Case Study Analysis: A Firm in Search of a New Identity.
Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves.
Chapter Four. Project Management.
Managing the Process versus Producing the Product .
Making Group Projects in Studio Work for You .
Client Relations: Of Timing and Schmoozing.
Designing Your Time.
Sidebar: Experimental Drawing--Drawing to Steal.
The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office.
Case Study: Anne Cahill (A) and (B).
Author's Case Study Analysis: Portrait of a Project Manager.
Case Study: Drawing as a Means to Practice.
Chapter Five. Making a (Financial) Statement.
Financial Management Primer.
Sidebar: Managing the Labor Force.
The Real Meaning of Green Design: Fees and Schedules.
Conventional versus Progressive Real Estate Development.
Case Study: Downtown Albuquerque Theater Block.
Chapter Six. To Market, to Market.
Top 10 Rules of Marketing.
Marketing for Success.
Sidebar: Selling Architectural Services.
Top 10 Presentation Skills.
Top 10 Principles for Design on the Web.
Case Study: Richards Roth Caruso, Inc.
Chapter Seven. Laws and Order.
Thinking Ahead in the Architect--Client Relationship.
The Relationship of the Architect and Contractor.
Top 10 Legal Implications of Electronic Documents.
Case Study: Minor Setbacks.
Case Study: Accounting for Terraces--Dealing with Unclear Regulations.
Chapter Eight. Risky Business.
Risk Management and Professional Liability Insurance.
Negotiating Strategies and Consensus Building.
Top 10 Ways to Manage Risk and Prevent Losses.
Case Study: Capital Architects.
Chapter Nine. New Modes of Service and Project Delivery.
Models for the Architectural Profession.
The Emergence of the Virtual Architectural Practice.
Computers and Practice: The Digital Guerrilla.
Project Delivery Strategy.
Keys to Quality: Success Strategies in Design--Build Partnerships.
Sidebar: Small-

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