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Public Relations: African Perspectives

Public Relations| African Perspectives investigates public relations in the light of current global issues and critical new developments in the world. more
Subtitle:
African perspectives
Author:
R. Rensburg
Format:
Softcover
Edition:
2nd edition

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Short description

Public Relations| African Perspectives investigates public relations in the light of current global issues and critical new developments in the world.

Long description

Public relations has become one of the most powerful disciplines of our time. The title consists of five main sections|

  • theoretical background to public relations
  • public relations research
  • public relations education
  • public relations practice
  • critical issues facing public relations.

    In this second edition, new areas of investigation as well as future trends have been added, rendering this edition indispensable for students, scholars and practitioners of public relations. Various insightful African and South African cases and practical examples illustrate the impact of public relations on academia and professional arenas.

    • Product details

    Editor:
    M. Cant
    Publisher:
    Heinemann an imprint of Pearson
    ISBN:
    9780796223524
    Publication date:
    January 2009
    Edition:
    2nd edition
    Pages:
    352

    Table of contents

  • 1: Integrated communication in communication practice and theory – its evolution and beyond
  • 2: The place of public relations in an organization
  • 3: A relational perspective on public relations in Africa
  • 4: Public relations research
  • 5: Measuring public relations
  • 6: A global education model for public relations in Africa
  • 7: Public relations, marketing and the media
  • 8: Online public relations within the New Economy
  • 9: The performance dimensions of public relations in Africa- campaign/programme planning and management
  • 10: Corporate social responsibility and public relations in Africa
  • 11: Ethics, public relations and civil society in Africa
  • 12: The professionalization of public relations in Africa

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