Table of contents
1: Integrated communication in communication practice and theory – its evolution and beyond
2: The place of public relations in an organization
3: A relational perspective on public relations in Africa
4: Public relations research
5: Measuring public relations
6: A global education model for public relations in Africa
7: Public relations, marketing and the media
8: Online public relations within the New Economy
9: The performance dimensions of public relations in Africa- campaign/programme planning and management
10: Corporate social responsibility and public relations in Africa
11: Ethics, public relations and civil society in Africa
12: The professionalization of public relations in Africa