Short description
Masterson walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible--without being distracted by the inevitable obstacles.
Long description
This book walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible. Masterson feels that too many people are distracted when they're starting their business and stop by focusing on the obstacles. The book will start with the most important moves that an entrepreneur needs including: not spending too much time planning, not spending too much money, getting operational fast, getting quick cash and not looking for a team but focusing on what the founder can do on his or her own. Then, the book discusses in detail the other necessary steps to success from effective communication, selling, hiring a team, expanding one's business, being a mentor, etc.