Real Estate Rainmaker Guide to Online Marketing

Subtitle:
Guide to Online Marketing
Author:
Dan Gooder Richard
Format:
Hardcover

Was:R257.95
Now:R216.95
eBucks:eB2170

United States of America

Delivery:
Usually within 16 working days.
Seller:
kalahari.com

Real Estate Rainmaker Guide to Online Marketing

Short description

This title aims to show real estate professionals how to use the Internet to generate prospects. According to the National Association of Realtors, 41 percent of consumers use the Internet during their home search, yet only three percent of consumers find their real estate agent through the Internet.

Long description

The first book to show real estate professionals how to use the Internet to generate prospects According to the National Association of Realtors, 41 percent of consumers use the Internet during their home search, yet only three percent of consumers find their real estate agent through the Internet. This untapped market presents real opportunity for agents willing to be creative and innovative in their efforts to find home--sellers online. Real Estate Rainmaker Guide to Online Marketing presents six easy steps to writing an e--marketing plan and walks agents through the practical steps of building an e--practice, including a large database of potential sellers. Daniel Gooder Richard (Fairfax, VA) is founder and President of Gooder Group, a 21--year--old publisher of real estate marketing materials. He is also the author of Real Estate Rainmaker: Successful Strategies for Real Estate Marketing (0--471--34554--7) also from Wiley.0471453978

Product details

Contributor:
Allen F. Hainge
Publisher:
John Wiley & Sons
ISBN:
9780471472230
Publication date:
March 2004
Length:
234mm
Width:
160mm
Thickness:
29mm
Weight:
535g
Pages:
310
Illustrations:
Illustrated
Readership:
Tertiary education; Professional & scholarly
Illustrated:
Illustrated

Table of contents

  • Foreword by Allen F
  • Hainge
  • Acknowledgments
  • Introduction
  • New Rules of Online Marketing
  • PA RT ONE
  • ESSENTIAL STRATEGIES TO HELP YOU TAKE YOUR MARKET BY STORM
  • Eight Technology Truths That Could Kill Your Business
  • Old Rule
  • The Internet changes everything
  • New Rule
  • The Internet changes everything except the rules of business
  • Eight Proven eRainmaker Strategies for Success
  • Old Rule
  • The Internet will change real estate as we know it
  • New Rule
  • Your business is your business and the Internet is a tool to be used
  • PA RT TWO
  • WEBSITE TECHNIQUES THAT WORK BIG FOR LITTLE COST
  • Selecting Domains to Brand Your Retirement
  • Old Rule
  • Your name is your brand
  • New Rule
  • Your brand should never be your name
  • Planning a Customer
  • Centered Website
  • Old Rule
  • Your website is all about you
  • New Rule
  • Your website is all about the customer
  • Driving Traffic to Your Website
  • Ways to Promote Your Site
  • Old Rule
  • Online advertising will surpass offline advertising
  • New Rule
  • Integrated offline and online promotion wins every time
  • Driving Traffic to Your Website
  • Strategic Linking
  • Old Rule
  • If you link out to other websites, prospects will never come back
  • New Rule
  • If you're not networking on the Internet, you're not working
  • Driving Traffic to Your Website
  • Search Marketing Basics
  • Old Rule
  • Optimizing your site for search engines is the key to traffic
  • New Rule
  • Offline promotion, strategic links, and search marketing combined maximize traffic
  • Capturing E
  • Leads from Your Website
  • Old Rule
  • Delivering leads is the only job for a website
  • New Rule
  • The best websites deliver leads and customer service
  • Buyer Follow
  • Up
  • Converting Website Visits into Contracts
  • Old Rule
  • A picture is worth a thousand words
  • New Rule
  • A website is worth a thousand pictures
  • Seller Follow
  • Up
  • Turning Online Leads into Listings
  • Old Rule
  • The Internet will disintermediate real estate professionals
  • New Rule
  • The Internet makes personal service even more priceless
  • E
  • Loyalty
  • Keeping Customers for Life
  • Old Rule
  • Market share is paramount
  • New Rule
  • Lifetime share of customer is even more valuable
  • PART THREE
  • E
  • MAIL MARKETING TO CAPTURE AND KEEP CUSTOMERS
  • Planning Your E
  • Mail Marketing Strategy
  • Old Rule
  • The Internet works best as a direct marketing medium
  • New Rule
  • The Internet helps you generate transactions and build relationships
  • Creating E
  • Mail That Gets Response
  • Old Rule
  • Spam will be the death of e
  • mail
  • New Rule
  • Permission marketing will survive after spam is outlawed
  • Converting Prospects with E
  • Mail Follow
  • Up
  • Old Rule
  • Content is king
  • New Rule
  • The right customer
  • focused content is king
  • Using E
  • Mail to Build After
  • Sale Referrals and Repeat Business
  • Old Rule
  • The dot
  • com era was the peak of the Internet
  • New Rule
  • The Next Wave Internet boom is here and it's going to last
  • Building a Trophy E
  • Mail Database
  • Old Rule
  • Internet games are diversions for kids
  • New Rule
  • Kids who first played Internet games are now prime first
  • time buyers
  • PART FOUR
  • DEMYSTIFYING INTERNET MARKETING
  • E
  • Marketing Plan
  • Six Steps to Effective Online Marketing
  • Old Rule
  • Internet users aren't like you or me
  • New Rule
  • Internet users are you and me
  • E
  • Operations Plan
  • Streamlining with Virtual Assistants
  • Old Rule
  • All this tech
  • talk is just Geek to me
  • New Rule
  • You should definitely hire a virtual assistant
  • E
  • Action Plans
  • Becoming an eRainmaker
  • Old Rule
  • Best practices are the best practices
  • New Rule
  • Best practices are the ones that work for you
  • Exit Strategies
  • Branding an E
  • Practice to Sell
  • Old Rule
  • Retirement means declaring victory and turning out the lights
  • New Rule
  • Retirement means selling your e
  • practice to the highest bidder
  • Resources
  • Online Resource Center
  • Shelf Help
  • Index
  • About the Author

Other products to consider

A Family Business Publication: Family Business Succession: The Final Test of Greatness: The Final Test of Greatness
A Family Business Publication: Family Business Succession: The Final Test of Greatness: The Final Test of Greatness

Author:
Craig E. Aronoff; John L. Ward; Stephen L. McClure
Now R239.95
(eB 2400)
100mph Marketing for Real Estate
100mph Marketing for Real Estate

Author:
Mitch Ribak
Now R454.95
(eB 4550)
How to Sell a House Fast in a Slow Real Estate Market: A 30-Day Plan for Motivated Sellers
How to Sell a House Fast in a Slow Real Estate Market: A 30-Day Plan for Motivated Sellers

Author:
Ray Cooper; William Bronchick
Now R190.95
(eB 1910)

Customer reviews & ratings

Buy this product

Real Estate Rainmaker Guide to Online Marketing

Real Estate Rainmaker Guide to Online Marketing

Was:R257.95
Now:R216.95
eBucks:eB2170
The basket has moved
 
Free delivery on orders over R250 *
 
My wishlists
Your wishlist is empty
Earn with Visa Premium
 
eBucks
 
m.kalahari.com
 
Become a corporate client with kalahari.com
 
Book donation project