Short description
This text discusses intellectual property managment in business terms. It shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise.
Long description
This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.