Short description
The text is learner-centred and thoroughly explores definitions, constructs, and concepts, using relevant case studies, examples, activities, and self-evaluation questions. A brief summary with multipple-choice questions concludes each chapter.
Long description
The text is learner-centred and thoroughly explores definitions, constructs, and concepts, using relevant case studies, examples, activities, and self-evaluation questions. A brief summary with multipple-choice questions concludes each chapter. The title has been adopted in departments as diverse as HRM, marketing, tax, and auditing, research methodology, industrial psychology, and public administration. It provides a comprehensive overview of research methods in such areas as corporate and business administration, credit, purchasing and production management, and public and human resource management. There is also an updated section on Internet resources.