Short description
'Squirrel Inc.' is satirical animal fable about the use of storytelling as a leadership tool in organisations. It shows leaders how to use the different forms of storytelling to meet their key challenges and illustrates the pitfalls into which one can fall if one tells the wrong kind of story.
Long description
Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of Squirrel Inc., readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges: How to bring about change How to communicate who you are How to transmit values How to foster collaboration How to stop rumors How to share knowledge * How to lead your organization into the future
Review
"...clearly encapsulates both the why and how of seven types of organisational storytelling". (Knowledge Management, September 2004) "...makes serious points about leadership and change..." (Financial Times, 29 July 2004)