Short description
A comprehensive guide to strategic planning for design professionals dedicated to the built environment - architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, "Strategic Planning for Design Firms/Architects/Engineers/Planners" will help leaders and owners of design firms understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections:
- The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success?
- The Six Elements of a Strategic Plan: How to prepare a sound strategic plan.
- The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?