Short description
Strategy - sustaining competitive advantage in a globalised context introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation.
Long description
Strategy - sustaining competitive advantage in a globalised context introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business. The title includes time-tested as well as new theories and concepts, which makes it a useful and authoritative resource for teaching business strategy. This accessible text - provides relevant examples with wide-ranging applications, to support the theory; adopts a 'no-nonsense' approach and uses plain English to de-mystify the terminology of strategy; presents a clear strategic management process model to follow when putting the theory into practise. The team of authors are specialists in the fields of entrepreneurship, small business management, international business and strategic management. They have produced an outstanding text and no learner of entrepreneurship or small business manager should be without a copy.