Short description
Discusses effective hiring, defeating any objection, the difference between salespeople and entrepreneurs, advertising, and cash incentives, and includes the Mackay 66 customer profile program, in a new edition of the classic business management handbook. Reprint. 25,000 first printing.
Long description
Discusses effective hiring, defeating any objection, the difference between salespeople and entrepreneurs, advertising, and cash incentives, and includes the Mackay 66 customer profile program, in a new edition of the classic business management handbook.
Review
Swim With The Sharks is an extraordinary treasure chest of information. -- Ken Blanchard