Short description
With star players, epic games, and fiercely loyal fans, professional football is big business. While most books on the NFL have focused on the players, the coaches, and the history of the franchise, veteran journalist Yost examines the financial decisions that have skyrocketed the NFL to success.
Review
Citizen Marketers offers a solid sometimes insightful explanation of how the internet has armed the consumer.
--Wall Street Journal 12/20/06