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The Design of Everyday Things

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive... more
Author:
Donald A. Norman
Format:
Softcover

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United States of America Usually within 16 working days.
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Short description

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.

Long description

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback."Provocative."--Time magazine . First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Product details

Publisher:
Basic Books
ISBN:
9780465067107
Publication date:
September 2002
Additional format:
Paper Text
Length:
210mm
Width:
139mm
Thickness:
19mm
Weight:
281g
Pages:
288
Illustrated:
True

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