The Ernst & Young Business Plan Guide

Author:
Brian R. Ford; Jay M. Bornstein
Format:
Softcover

Was:R171.95
Now:R144.95
eBucks:eB1450

United States of America

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The Ernst & Young Business Plan Guide

Short description

This practical guide leads you carefully through every aspect involved in planning and development— illustrating each step with a realistic sample that shows you exactly what you’ ll need. You’ ll get the nuts-and-bolts of formatting and design--techniques on how to tailor your plan to the various people and institutions who will review it, new information on funding and financing methods, and special provisions for restructuring and bankruptcy. Totally updated and revised, this Third Edition also tells you what to include as attachments to your business plan and discusses the impact of information technology on keeping your business plan up-to-date. Clear, comprehensive and authoritative, "The Ernst & Young Business Plan Guide, Third Edition" will help you put together a winning, successful business plan.

Long description

From the trusted name of Ernst & Young, this book outlines a proven way to put together a successful business plan. "The Ernst & Young Business Plan Guide, Third Edition" contains the most up-to-date information on researching, writing, and presenting a winning business plan. This practical guide leads readers carefully through every aspect involved in planning and development illustrating each step with realistic examples. It covers the nuts - and - bolts of formatting and design; techniques on how to tailor a plan to the various people and institutions who will review it; new information on funding and financing methods; special provisions for restructuring and bankruptcy; and much more. Completely revised to reflect today's dynamic business environment, this detailed resource also tells readers what to include as attachments to their business plan and discusses the impact of information technology on keeping their business plan up to date. Brian R. Ford (Philadelphia, PA) is Ernst & Young's national gaming industry specialist. Jay M. Bornstein (Philadelphia, PA) is a tax partner at Ernst & Young LLP.;Patrick Pruitt (Philadelphia, PA) is a partner at Ernst & Young who specializes in working with clients in strategic growth markets. Ernst & Young LLP is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.

Product details

Publisher:
John Wiley & Sons
ISBN:
9780470112694
Publication date:
June 2007
Length:
227mm
Width:
154mm
Thickness:
17mm
Weight:
308g
Edition:
3rd Edition
Pages:
233
Illustrations:
Illustrations
Readership:
Research & professional

Table of contents

  • Acknowledgments.Preface.A Dedication to Entrepreneurship and the Entrepreneurs of America.About the Authors.About Ernst & Young s Strategic Growth Markets.The Ernst & Young Entrepreneur of the Year Program.PART I. The Purpose of a Business Plan.Chapter One: The Business Plan.Chapter Two: Who Reads the Business Plan?Chapter Three: Legal Forms of a Business.Chapter Four: Due Diligence.PART II. An In Depth Look at a Business Plan.Chapter Five: Contents.Chapter Six: Executive Summary.Chapter Seven: General Company Description.Chapter Eight: Products And Services.Chapter Nine: Marketing Plan.Chapter Ten: Operational Plan.Chapter Eleven: Management And Organization.Chapter Twelve: Major Milestones.Chapter Thirteen: Structure And Capitalization.Chapter Fourteen: Financial Plan.Chapter Fifteen: Confidentiality Agreements.Chapter Sixteen:Further Considerations.PART III. Other Resources for Entrepreneurs.Chapter Seventeen: Resources for the Entrepreneur.Chapter Eighteen: Conclusion.Index.

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The Ernst & Young Business Plan Guide

The Ernst & Young Business Plan Guide

Was:R171.95
Now:R144.95
eBucks:eB1450
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