Former CEO of Ogilvy & Mather, David Ogilvy's life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world. This is a biography of the advertising maverick.

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: The man in the Hathaway shirt with his aristocratic eye patch The man from Schweppes is here with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and Schweppervesence ) to the U.S. Perhaps the most famous automobile headline of all time-- At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock. Pablo Casals is coming home--to Puerto Rico. Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. And his greatest (if less recognized) sales success-- DOVE creams your skin while you wash. Fifty years later, still on hisoriginal proposition that it doesn't dry your skin, Dove has become the largest selling cleansing brand in the world. Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Publisher:

Palgrave Macmillan

ISBN:

9781403978950

Publication date:

December 2008

Length:

241mm

Width:

165mm

Thickness:

26mm

Weight:

494g

Pages:

282

Illustrations:

Illustrated

Illustrated:

Illustrated

'Clear, concise communications that make the right point will launch your career or business to new heights' - Robert Seelert, Chairman, Saatchi & Saatchi PLC 'A timeless treasure of the enduring principles that everyone in the advertising supply chain - those who create, place, manage, review and approve - should read over and over again. It's the definitive roadmap to creating great work' - James Speros, Chairman, Association of National Advertisers 'Without pulling any punches, the book tells readers what works' - Dallas Morning News