Short description
Tom Peters is the most influential business thinker of our age. He's been hailed as the "uber guru" by the Economist and the "father of the post-modern corporation" by the Los Angeles Times. Fortune adds, "We live in a Tom Peters world."
Long description
Tom Peters has a compelling, in-your-face style that makes this book as fun to read as it is insightful. This is one of those rare business books that is as essential for the small business owner as it is for the head of a major corporation. Beginning with a fiery call-to-arms to companies and business people to get 'back to basics', this book is the guidebook on how to excel at the people side of business and a reminder to 'never forget why you're here'.