The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.;Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to tip at any time and if we want to understand how to confront and solve them we have to understand what those tipping points are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company.
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better George Stephanopoulos A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him Michael Lewis, author of LIAR'S POKER Genuinely fascinating and frequently startling ... The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come SCOTLAND ON SUNDAY A wonderfully offbeat study of that little-understood phenomenon, the social epidemic DAILY TELEGRAPH
Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.
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Reviewed by Mr Dax Villanueva from Cape Town, South Africa on 02 April 2007
883 of 1825 people found the following review helpful:
This book is a very short read, which gives it a very high time to benefit ratio.
The concept of a tipping point is not new, but Malcom Gladwell uses very interesting and relevant real-life examples to illustrate how small things make the difference without us even realising it.
He shares some interesting thoughts on the types of people that play a role in pushing something towards a tipping point. This information becomes very useful in a business context, especially marketing. However, this information is useful for other applications too and this is demonstrated by the diversity of the examples he uses.
Bravely, he uses his theories to tackle the problem of teenage smoking. It would be interesting to see what the results would be if his theory was put to the test.
I have heard many people mention this book and I'm glad I have read it now.
I'd recommend The Tipping Point to just about any person who is interested in broadening their understanding of social dynamics and particularly those who are looking for that extra edge in the challenging world of marketing.