Short description
Who'd want to be a man today? Women scorn them, advertisers belittle them and pop culture claims they're the root of all evil. Their overpaid role models are jewellery-encrusted hip-hop stars and nail polish-wearing sportsmen.
Long description
Who'd want to be a man today? Women scorn them, advertisers belittle them and pop culture claims they're the root of all evil. Their overpaid role models are jewellery-encrusted hip-hop stars and nail polish-wearing sportsmen. They're judged by the cellphones in their pockets, the labels on their suits and the moisturisers they use, and all about them lurks the spectre of political correctness. How has it come to this? What has happened to our priorities, to our ethics? Why is life so different from 30 years ago, when we were growing up? The author has asked himself these questions and taken a long, hard look at the world we live in, identifying a host of modern trends - from the advent of the metrosexual to the rise in faddism and celebrity culture to declining morals in advertising - that have seen men, and everything they stand for, come under attack the world over. He may only be 32, but he's not happy with the situation, and he needs some masculine respite in this increasingly insane world'.