Short description
What will be hot--and what not? Find out! Inside the world-famous Central Saint Martins College in London is a think tank (known as "Saints") whose members blend pure creativity with smart business sense. And these pioneering young people are among the best in the world at forecasting trends and figuring out what's on the cutting edge. Their track record is so good that some of the biggest companies hire them as consultants. Here, in book form for the first time, are their early predictions on the most important design and socio-cultural trends for the next two years. Clear, concise, and visually attractive, this is a volume for those who want to be in the know.
Long description
This is a trend-forecasting collection of work from the trend think-tank at the world-famous Central Saint Martins college in London (often referred to as 'Saints'). Trends 09 represents in a clear and concise visual manner early trend directions. Amongst the maelstrom of creativity, Saints edits, sources and narrates key early trends, mixing and matching creative disciplines (from fashion, design, fine art and product design), acknowledging that everything influences everything. Based on a 24-month forecast with considerable amount of design data, Saints thin-slices the most influential, directional and creative work to represent it in its rawest and earliest form with enough flexibility to adapt over the two-year lead. Trends 09 is composed of a general introduction to the think-tank's findings, highlighting key drivers and influences in the year's graduates work. It then presents the 10 key trends - some socio-cultural, some design led and some style based. All the work collated and represented in Trends 09 is from graduates and students.Central Saint Martins is unique in its expression of emerging trends and its privileged position at the heart of what is a world famous art and design college. The Saints think-tank consults blue chip companies such as Nokia, the Gucci Group and Dyson, providing an authoritative and proven track record in trend forecasting.It provides trend-forecasting from the trend think-tank at world-famous Central Saint Martins. It includes trends collated from the world of design, fashion, fine art, product design. It features think-tank consults for leading brand companies such as Nokia and Gucci. It includes stunning visual images to capture the rawest and latest creative work.