Short description
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.
Long description
This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, former editor at Harvard Business Review , this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Michael Porter's powerful insights into practice and to correct the most common misconceptions about them - for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas - and swiftly deploy them to drive your company's success.
Review
If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you - Financial Mail (South Africa)
Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again--ideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read. -- Quality Digest
Summing Up: Highly recommended -- CHOICE
Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume. -- Business Day (South Africa)
The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking -- The Economic Times (India)
Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics. -- The Irish Times
Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed. -- The Globe & Mail
200 pages of simple, non-faddish common sense for business. -- Anna Farmery, TheEngagingBrand.com
Book of the Month. This book will become the strategy bible for today's busy managers. -- Business Executive
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