Short description
Offering how-to information on a variety of topics that the modern marketer needs to know, this reference features eight minibooks that cover building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimization, and Web analytics.
Long description
Web Marketing All-in-One Desk Reference For Dummies is broken into eight minibooks that each cover a specific part of Web marketing. Minibooks include: Establishing a Web presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging & Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing