Short description
The pressure for everyone in business to maximize sales is paramount, as evidenced by concepts like "total marketing," "living the brand," and "customer relationship management." Winning New Business is the book for everyone who needs to know the skills of successful selling but lacks the training or the courage to sell effectively. Written by Richard Denny, one of the world's most renowned sales gurus, Winning New Business takes the fear out of selling, showing just what to do and how to do it. Denny motivates and inspires from the first page until the last, giving his readers the ability and the confidence to succeed. Drawing on accessible examples from TV and sports, Denny gives readers the techniques and tactics they need to maximize their sales performance, whatever their role in the company.
Long description
Winning New Business is the book for everyone who needs to know the skills of successful selling but lacks the training - or the courage - to sell effectively. Make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like total marketing , living the brand , and customer relationship management , the need for everyone in business to maximise sales and profitability is paramount.Written by Richard Denny - one of the world's most renowned sales gurus - Winning New Business takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed. Bursting with industry insight and drawing on examples from TV's Top Gear to Muhammad Ali , Denny gives you the techniques and tactics you need to help you maximise your sales performance, whatever your role in the company.
Review
The master of professional salesmanship. The Times The UK's guru of motivation. The Daily Mail The millionaire maker. Birmingham Post and Mail The excellent practical tips in this book will assist and motivate even the most reluctant. Mike Crawford, General Manager Service, ABB Limited Richard's plain speaking style brings basic and important concepts to life. If you want to be a winner in business and life, then this is an excellent investment of capital and time. Enjoy the journey. Martin Allison, Head of International Banking Services, Royal Bank of Scotland plc Richard Denny is the master of motivation. I would not be where I am today if it were not for Richard Denny. Rosemary Conley, the UK's leading diet and fitness expert
Table of contents
- 1. What's at Stake?
- 2. The Quick Wins
- 3. Walk a Mile in My Shoes
- 4. Seize the Day
- 5. The King's New Clothes
- 6. Hook Your Fish
- 7. The First Meeting
- 8. Go for a 'No'
- 9. Present to Win
- 10. Priceitis is for Nerds
- 11. The Big Opportunity
- 12. The Right Balance
- 13. How to Fail Fast.