Short description
Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.
Long description
- The Tipping Point was a huge bestseller, here and abroad, selling over 630,000 copies in hardcover and paperback combined. The paperback edition still appears on business and trade bestseller lists, as his fan base continues to grow. - Just as The Tipping Point found a substantial business books audience, Blink has great appeal to anyone trying to make better decisions at their workplace, no matter their job. Just as Emotional Intelligence defined a new way of understanding business decision-making, so too will Blink revolutionize how we operate at work.