Burning the Ships

Subtitle:
Transforming Your Company's Culture Through Intellectual Property Strategy (eBook)
Author:
David Kline; Marshall Phelps
Format:
Adobe DRM ePub

Now:R164.95
eBucks:eB1650
Delivery:
The eBook will be available to download in the LibraryBox as soon as payment has been processed.
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Burning the Ships eBook edition

Short description

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

  • Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
  • Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
  • Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's...

Product details

Contributor:
David Kline
Publisher:
John Wiley & Sons, Ltd.
ISBN:
9780470494103
Edition:
1
Pages:
224
Maximum Downloads:
3
File Size:
282KB
Copying:
10 selections to clipboard every 7 days.
Printing:
Allowed
Content ID:
242468
Digital Rights:
B0C56D9F-5276-48EC-A824-74666FC8D5FB-410
Not compatible with:
Kindle, Digibook, Verso, RK Book, Pocketbook 306

Review

"Phelps (corporate vice president for intellectual property policy & strategy, Microsoft) and journalist Kline (Rembrandts in the Attic) have written a brisk and engaging book about Microsoft's radical overhauling of its intellectual property (IP) strategy. Phelps, the principal architect of this new strategy, gives the reader an insider's perspective on his struggle to overcome Microsoft's traditional use of its intellectual property as a "weapon" against competitors and to transform the company into a key player in the new business environment of "open innovation....the book is worth reading for its portrait of a major corporation undergoing massive change and for its lucid explanations of IP business strategy. Recommended for serious business readers." - Library Journal, July 15, 2009

"Could Microsoft's ability to produce intellectual property be the company's future salvation? A few weeks ago, I complained that Microsoft wasn't innovating. Yet the book Burning the Ships talks of Microsoft's burgeoning intellectual property treasure chest. Burning the Ships shows the way to another outlet for Microsoft's innovation. Instead of trying to hold their intellectual property close to the vest, Microsoft is beginning to open up the IP treasure chest and let others try to do the work of bringing those products to market." - InformationWeek, June 1, 2009

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Burning the Ships

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