"THE MCGRAW-HILL EXECUTIVE MBA SERIES" .
""Executive education is suddenly every CEO's favorite strategic weapon.,""
Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive..
Every decision made by every manager has financial implications. What are they, and how can the manager without a numbers background understand those implications? The first step is to understand the basics - from the basic vocabulary to financial statements to cash flow to valuation. J. Fred Weston, faculty leader of financial management programs at UCLA's Anderson School of Management, walks readers through the essential elements of this important area in Finance and Accounting for Nonfinancial Executives, one of the lead-off titles in the McGraw-Hill Executive Education Library. Weston puts the reader on the path to understanding with an introduction of accounting, including the regulations and financial statements that shape the field. He shows readers how to use balance sheets, income statements, and statements of cash flow. Real-world examples and case studies will help the reader visualize the importance of these documents in everyday business life. He also discusses the three main reporting measures and explains the ratios important to all executives. By walking the reader through the basics, Weston offers a concise, comprehensive guide that will help nonfinancial managers understand the costs associated with their businesses, allowing them to communicate more effectively with financial managers and accountants - and make better decisions. An expert in both financial management and executive education programs, Weston provides insights into key topics such as: The balance sheet, and what it means for the company and the investor; Essential cash flow areas: operations, investing, and financing activities; Performance measures; Valuation; Finance and Accounting for Nonfinancial Executives gives managers a practical, in-depth look at the key elements of financial reporting and budgeting, helping them relate to the numbers that they face every day - and make better decisions accordingly.
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