Short description
Integrated Organisational Communication addresses the growing need among communication students and practitioners for a book that offers an integrated view of the communication within organisations. The book adopts a multidisciplinary approach to organisational communication, avoiding alignment with individual academic or professional disciplines.
Long description
Communication is often described as the glue that binds together the various components of an organisation, enabling interaction with its agents, its customers and the broader public. Communication flourishes within organisations in a variety of forms, activities and functions: as management communication, public relations, marketing or corporate communication; as an ingredient of corporate culture; and as a central feature of relationships within the organisation and with stakeholders outside the organisation. Integrated Organisational Communication considers all these aspects and addresses the growing need among communication students and practitioners for a book that offers an integrated view of the communication within organisations. The book adopts a multidisciplinary approach to organisational communication, avoiding alignment with individual academic or professional disciplines.
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