Toya Delazy has taken South African Top 40 Radio by storm with the release of ‘Pump It On’ and ‘Love Is In the Air’. The talented young singer-songwriter trained as a jazz pianist but Toya’s more recent influences lie somewhere between the more contemporary genres of Hip Hop, Electro, Dance, Alternative and Pop.
‘Pump it On’ has been added on all major radio formats, appealing to both urban and contemporary audiences, and broke new crossover ground when ‘Pump It On’ was added to SA National Urban format station Metro FM. With over 1300 plays since its launch, ‘Pump it On’ quickly made its way into the Top 10 of both local and international chart shows, and continues to impact.
The impact “Pump It On’ has made at SA radio has been helped in part by the success of the music video – now at over 51,000 Youtube views and climbing! The video has taken South African music videos to the next level with high rotations on key Pan-African Music Channels Channel O, MTV Base & Trace TV.
‘Due Drop’ was produced by in part Jax Van Heerden and Johnny Deridder, the creative force behind Jax Panik and partly by JHB hip Hop production team Octave Couplet and sets a new standard for SA pop.