Short description
Explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted by word of mouth, or mouse. Australian author.
Long description
Explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted by word of mouth, or mouse.