More than a business book, Winners and Losers tells the stories of the creators - and the casualties - of the age of the internet. It reveals how a handful of businesses were born and rose to enormous heights, and how others fell from them, in a new, ferociously competitive economy.
Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple. Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.
Kieran Levis is Principal of Cortona Consulting, which advises companies on business and marketing strategy in markets for new media and technology. A management consultant he has worked with technology and media companies - including HP, BT, Intel, Havas, the Open University and the BBC - and start-ups on both sides of the Atlantic, evaluating opportunities and threats in new and volatile markets. He has written for the Financial Times and other publications, along with several reports on the evolution of the Internet.
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